Category: AD TECH RESET

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THE NOISE FROM THE TECH ECHO CHAMBER IS DEAFENING

As published in Huffington Post: 4/10/2014: This post is best framed with this old African proverb: An elephant can …

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IT’S TIME TO BALANCE THE TECH-HUMAN ELEMENT IN MARKETING

As published in Ad Age 12/2/2014: Five Ways to Thrive in the Chaotic Ad-Tech Wonderland in 2015 Advertiser patience …

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THE SIMPLE, SINGLE REASON WHY THERE AREN’T MORE WOMEN IN AD TECH

As published in Ad Age 8/20/2019: Why aren’t there more women? Short answer – because women focus on real …

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THREE WAYS FACEBOOK HAS JUMPED THE SHARK FOR MARKETERS

As published in Ad Age February 07, 2017: Way way back in pre-IPO Facebook history, I pondered in a …

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WHY THE SAAS BUSINESS MODEL HAS BEEN BAD FOR MARKETING

As published in Ad Age 8/15/2016: Trust Is the Casualty When Platforms Aren’t Accountable Marketers’ trust in the ad-tech …

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WHY DIVERSITY IN AD TECH IS SO IMPORTANT RIGHT NOW

It’s heartening to hear the conversation about diversity in marketing shift from “diversity is a good thing” to “diversity …

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HOW THE ‘FACEBOOK SHRUG’ WILL CHANGE FACEBOOK FOREVER

When the Cambridge/Facebook scandal first broke, financial analysts held their breath to see if ad dollars would flee as …

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BEWARE THE SIREN SONG OF MARKETING AUTOMATION

Four Dangers Lurking Beneath the Seduction of Marketing Automation   The ancient legend of the sirens who seduced sailors …

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SIX BROKEN (OR ALMOST BROKEN) AD-TECH PROMISES

AdAge (10/5/16): Google has gotten together with a diverse group of marketers, publishers, agencies and industry bodies to create The …