Category: ADTECH REBOOT EVENT SERIES

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Confessions of a fed-up ad fraud researcher: ‘Prevention is always behind’

This anonymous confession from the inside one of the traffic verification firms was published in Digiday. It is a …

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AdTech Reboot Activation Series

Never has the global marketing community experienced a near complete halt to many advertising activities. This unprecedented time-out, unlikely …

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THREE WAYS FACEBOOK HAS JUMPED THE SHARK FOR MARKETERS

As published in Ad Age February 07, 2017: Way way back in pre-IPO Facebook history, I pondered in a …

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WHY FIXING FACEBOOK MIGHT BE EASIER THAN WE THINK

Our relationship with Facebook is complicated. Contemporary distrust of Facebook is at peak levels commensurate to the goodwill it …

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HOW THE ‘FACEBOOK SHRUG’ WILL CHANGE FACEBOOK FOREVER

When the Cambridge/Facebook scandal first broke, financial analysts held their breath to see if ad dollars would flee as …