Category: BIG DATA RESET

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DISRUPTING THE DISRUPTION MYTH

As published in Entrepreneur 8/12/2014: In the United States right now, in some conference room or coffee shop, a …

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NEWS FLASH: AD-BLOCKING IS NOT MARKETING’S FAULT

Programmatic Ad-Buying Has Degraded the User Experience, But Marketing Can Help Fix It   Marketers are usually the first …

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THE WINNERS AND LOSERS IN THE IMPRESSION “RIGHTSIZING” EVENT

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in …

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WHY FIXING FACEBOOK MIGHT BE EASIER THAN WE THINK

Our relationship with Facebook is complicated. Contemporary distrust of Facebook is at peak levels commensurate to the goodwill it …

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IT’S TIME TO DITCH THE PAID/EARNED/ SHARED/OWNED MODEL OF AD TECH

Ad-Tech Models Have Distracted Marketers from Unifying the User Experience   Before the great ad-tech boom, the advertising model …

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TRAFFIC AUTHENTICATION: THE MOST NETTLESOME ISSUE IN AD TECH

Unless you have been living under a digital rock, the mounting outrage about fake impressions is quickening, commensurate with a …