Category: REAL WORLD DIGITAL ACCOUNTABILITY

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THE COMING CLASH OF THE MARTECH TITANS

As published in Ad Age 3/4/2019: After nearly a decade of digital disruption, you’d think things might have started …

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FOUR WAYS ‘STRAIGHT TALK’ WILL SPARK A QUIET REVOLUTION IN AD TECH

As published in Ad Age 2/25/2016: Confusing Language Has Hobbled the Ad-Tech Landscape Ad tech’s technically dense language is propelled …

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HOW TO NAVIGATE THE PROGRAMMATIC CONTEXTUAL MAZE

As published in Ad Age 8/31/2016: Ask 100 marketers to describe “contextual advertising,” and you are likely to get …

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THE 50 SHADES OF ETHICAL AD TECH GREY

Interview with Judy Shapiro with Business Impact Leadership Series Conversations about trust and transparency in ad tech are vexing …

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TOP 8 TECH TERMS MARKETERS LOVE TO HATE

Nothing rankles the ire of any marketer with even a tad of experience more than those highly touted “new” …

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10 APOLOGIES I WILL NEVER MAKE AGAIN AS A STARTUP CEO

As published in Entrepreneur 7/11/2014: My unlikely journey of launching an ad-tech startup is almost a Dickensian tale, with false starts, …