Category: TRUST TECH WAVE

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FIVE STRATEGIES TO PUT HUMANS IN CONTROL OF AD TECH

any have described ad tech as a black box sitting atop a runaway train, with marketers in the caboose, …

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‘GO SMALL OR GO HOME’ IS THE NEXT BIG THING IN AD TECH

It’s Time for Advertisers to Focus on People First, Not Technology   “Go big or go home” is the …

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WHO’S TO BLAME FOR THE CURRENT AD TECH TRUST GAP?

Recently, PluggedBD held an executive-level roundtable titled “Transparency, Measurement and Viewability in the Digital Age,” which began with a discussion …

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A STRANGER IN A STRANGE AD TECH LAND

This post was written by CEO and founder of engageSimply, Judy Shapiro I think I may be the loneliest …