Published articles
of Judy Shapiro, CEO

EDITOR’S PICKS

SIX BROKEN (OR ALMOST BROKEN) AD-TECH PROMISES

AdAge (10/5/16): Google has gotten together with a diverse group of marketers, publishers, agencies and industry bodies to create The Coalition for Better Ads in what Ad Age called “possibly the broadest attempt yet to fix online advertising so that consumers don’t become obsessed with blocking it.” Ouch! Ten years into advertising’s digital transformation, this is a stinging indictment of ad tech’s failure to create quality user experiences, and the reason so many consumers have turned on their ad blockers. With 20/20 hindsight,

AD TECH RESET

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WHY THE SAAS BUSINESS MODEL HAS BEEN BAD FOR MARKETING

As published in Ad Age 8/15/2016: Trust Is the Casualty When Platforms Aren’t Accountable Marketers’ trust in the ad-tech …

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WHY DIVERSITY IN AD TECH IS SO IMPORTANT RIGHT NOW

It’s heartening to hear the conversation about diversity in marketing shift from “diversity is a good thing” to “diversity …

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HOW THE ‘FACEBOOK SHRUG’ WILL CHANGE FACEBOOK FOREVER

When the Cambridge/Facebook scandal first broke, financial analysts held their breath to see if ad dollars would flee as …

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BEWARE THE SIREN SONG OF MARKETING AUTOMATION

Four Dangers Lurking Beneath the Seduction of Marketing Automation   The ancient legend of the sirens who seduced sailors …

Real World Digital Accountability

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TOP 8 TECH TERMS MARKETERS LOVE TO HATE

Nothing rankles the ire of any marketer with even a tad of experience more than those highly touted “new” …

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10 APOLOGIES I WILL NEVER MAKE AGAIN AS A STARTUP CEO

As published in Entrepreneur 7/11/2014: My unlikely journey of launching an ad-tech startup is almost a Dickensian tale, with false starts, …

Agency’s New Horizons

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MARKETING GEEKS TAKE REVENGE ON ADVERTISING TECH

As published in Entrepreneur 10/14/2015:  It’s no secret that marketers are struggling to adapt to a tech-heavy, algorithmic-driven marketing …

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50 OVER 50 MANTRAS FOR MARKETERS TO LIVE BY

Marketing thought leaders have a wealth of experience and knowledge to share. Combining their well-deserved recognition, we asked 50 …

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HOW THE AD INDUSTRY IS FAILING ITS CLIENTS AND WHAT YOU CAN DO TO CHANGE THAT

How The Ad Industry Is Failing Its Clients And What You Can Do To Change That Cindy Gallop, Marketing …

Madison Ave, NYC. The Cultural Heart of the Ad Agency World.

HOW ONE MAD WOMAN (UNEXPECTEDLY) WILL CHANGE MADISON AVENUE FOREVER

My career in marketing started at an ad agency called NW Ayer that created some of the most iconic …

Big data Reset

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IT’S TIME TO DITCH THE PAID/EARNED/ SHARED/OWNED MODEL OF AD TECH

Ad-Tech Models Have Distracted Marketers from Unifying the User Experience   Before the great ad-tech boom, the advertising model …

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TRAFFIC AUTHENTICATION: THE MOST NETTLESOME ISSUE IN AD TECH

Unless you have been living under a digital rock, the mounting outrage about fake impressions is quickening, commensurate with a …

Trust Tech Wave

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AdTech Reboot Event Series

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HOW THE ‘FACEBOOK SHRUG’ WILL CHANGE FACEBOOK FOREVER

When the Cambridge/Facebook scandal first broke, financial analysts held their breath to see if ad dollars would flee as …