Published articles
of Judy Shapiro, CEO

EDITOR’S PICKS

SIX BROKEN (OR ALMOST BROKEN) AD-TECH PROMISES

AdAge (10/5/16): Google has gotten together with a diverse group of marketers, publishers, agencies and industry bodies to create The Coalition for Better Ads in what Ad Age called “possibly the broadest attempt yet to fix online advertising so that consumers don’t become obsessed with blocking it.” Ouch! Ten years into advertising’s digital transformation, this is a stinging indictment of ad tech’s failure to create quality user experiences, and the reason so many consumers have turned on their ad blockers. With 20/20 hindsight,

AD TECH RESET

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SIX BROKEN (OR ALMOST BROKEN) AD-TECH PROMISES

AdAge (10/5/16): Google has gotten together with a diverse group of marketers, publishers, agencies and industry bodies to create The …

Real World Digital Accountability

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Agency’s New Horizons

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HOW ‘MAD WOMEN’ ARE CHANGING THE FACE OF AGENCIES

The era of Mad Men did not end in the 1960’s or 70s. In fact, the era of Mad …

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WHY BLOCKCHAIN WILL SAVE THE AGENCY BUSINESS

As published in Ad Age – 12/15/2017: Last month, I proposed a new disruptive agency model that outlines the operational …

Big data Reset

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Trust Tech Wave

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AdTech Reboot Event Series

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