As published in Ad Age 8/20/2019: Why aren’t there more women? Short answer – because women focus on real answers to real problems, versus ‘sexy’ black boxes and AI-driven algorithms, our thinking is vastly underestimated
It hits us when we start out in our careers and we are dismissed as “silly girls,” or worse, “targets” to be conquered.
It hits us when we are middle-aged women as we are underestimated in our ability to balance raising a family and having an immersive career.
It hits us especially hard as we age because no one believes we are really relevant anymore.
Because women’s ideas are underestimated, we get less funding. This well-verified fact is one I lived when I pitched our Trust Web initiative to a major VC, who waved his hand and dismissed me, saying, “Others have tried and failed.” He didn’t even pretend to want to hear why we will succeed (we are approaching our eighth anniversary. it’s worth noting).